Writing

Throughout my career, I have been responsible for writing a multitude of communications, including:

• Advertising copy

• Corporate communications

• Crisis communications 

• Executive communications

• Presentations

• Press releases

• Quarterly magazines

• Social media posts

• Strategic communication plans

• Weekly employee newsletters

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I have experience creating detailed communication plans which include: background analysis, target audience(s), communication goals, objectives, strategies/tactics, sequencing/timeframe, and individual communication pieces. In doing so, I researched complex topics and translated them into easy-to-understand communication/marketing pieces, segmented by audience. 

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In my current role as Director of Marketing and Events at MBAKS, I supervise a team of communications and public relations professionals. Our team is responsible for managing company websites, social media channels, a quarterly magazine, a weekly e-newsletter, media relations, blog posts, strategic communications, and more.

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Below are just a few of my writing samples. Crisis communications from one of California's largest wildfires (Tubbs Fire) are included below. More samples are available upon request.