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Waves on the Rocks
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Colleen Flynn

Email:

colleen.f.flynn@gmail.com

Location:

San Francisco (relocating from Seattle)

Causes close to my heart:

Civil rights, homelessness, children's rights, universal healthcare, expanded mental healthcare, international human rights, social justice, and animal welfare.

Volunteer:

  • Board Member, Rebuilding Together Seattle

  • Seattle Humane, Foster Parent

Industries Served

  • Aerospace

  • Construction

  • Education

  • ​Healthcare

    • Hospitals

    • MedTech

  • Infrastructure

  • Technology

  • Transportation​

While the majority of my professional experience has been rooted in the healthcare industry, I also led public relations and change management initiatives across a range of industries during my time at Communiqué PR.

Education

February 2018 – January 2019

August 2010 – May 2014

M.A., International Law, Governance & Public Policy

Macquarie University, Sydney, Australia

B.S., Advertising

B.S., Public Relations

Northern Arizona University, Flagstaff, Arizona

Key Experience

May 2023 – Present

November 2020 – January 2023

July 2019 – March 2020

November 2017 – February 2020

March 2015 – February 2018

Account Director (2024 - Present)

Account Manager* (2023 - 2024)

Communiqué PR

*Temporary role                                         

  • Create internal communications and public relations strategies to achieve clients’ business objectives

  • Conduct survey analyses to inform internal communication strategies

  • Develop and execute a healthcare go-to-market strategy; surpassed annual revenue goal within four months

  • Establish thought leadership for executives (e.g., awards, speaking opportunities and bylined articles)

  • Increase revenue by over $700k/year; develop winning proposals and SOWs; build existing accounts

  • Lead system-wide change management for Providence; increased internal engagement by over 20%

  • Manage multiple accounts across the aerospace, infrastructure, healthcare and technology industries

  • Provide media training to executives at client companies, sharing best practices to prepare them for interviews

  • Secure earned media coverage on behalf of clients in industry, national and international publications

  • Supervise junior staff, offering guidance on content development and messaging; edit materials

  • Write strategic communication plans; manage execution; analyze results and present findings to clients

Director of Marketing and Communications

Master Builders Association of King & Snohomish Counties                                          

  • Acted as the head of communications, marketing and events; reported directly to the CEO

  • Built and led a multidisciplinary team of ten; identified areas for improvement and KPIs; fostered an inclusive work environment that empowered my team to grow, resulting in five promotions

  • Collaborated with stakeholders from other organizations to develop successful marketing campaigns (e.g., health trust marketing with CBS and Regence resulted in 476 new members, 158% of the original goal)

  • Managed department’s budget and negotiated vendor contracts, coming under budget every year

  • Oversaw the development of creative storytelling through content that built awareness, drove engagement and inspired action in support of priority outcomes (e.g., website content, blogs, magazine, newsletter, social media)

  • Worked closely with the advocacy team to develop public relations strategies that achieved policy objectives

Marketing Manager

Stanford Health Care                                          

  • Built and maintained strong relationships with key stakeholders (executives, physicians, board members, etc.), including repairing a fractured relationship between Stanford and ValleyCare stakeholders

  • Created and implemented strategic marketing plans that utilized traditional and digital marketing tactics

  • Led cross-functional teams for various large-scale projects, including the Integrated Strategic Plan (ISP) and updated website platform for Stanford Health Care- ValleyCare

  • Managed the marketing and brand integration of Stanford Health Care- ValleyCare into Stanford Medicine’s broader portfolio (also managed the marketing efforts for several of Stanford Medicine’s other service lines)

  • Presented marketing activities to stakeholders, optimizing tactics when necessary

Freelance Graphic Designer 

Multiple Companies                                             

*Never a full-time role

  • Assisted with brand development for various clients

  • Designed print and digital collateral (using Adobe Creative Suite)

Regional Communications & Marketing Manager (2017 - 2018)

Communications & Marketing Coordinator (2015 - 2017)

St. Joseph Health                                          

  • Acted as the Public Information Officer (PIO) during the two-week-long 2017 Tubbs Fire; wrote and distributed communications for staff, media, and the community; held a press conference for local and national media

  • Collaborated with executives on change management initiatives, creating strategic communication plans for internal and external audiences (e.g., acquisitions, expanded service areas, and new business partnerships)

  • Conducted qualitative research such as focus groups which informed communication and marketing strategies

  • Defined processes (RFPs, call for concepts, etc.) for selecting new creative agencies and contractors

  • Developed an array of evidence-based materials (e.g., messages, reports, fact sheets, press releases, FAQs, and data visualizations), that communicated the organization’s key priorities to opinion leaders and decision-makers

  • Led omnichannel marketing campaigns from strategy through to execution, measurement and reporting for five hospitals and dozens of outpatient clinics throughout Northern California; every campaign surpassed its original goal (e.g., breast screening campaign surpassed the goal by 135%)

  • Managed budgets, social media and websites; using SEO and SEM to increase web traffic by >22% YoY

  • Planned and managed internal and external events (e.g., cancer survivor events)

  • Produced compelling videos for a variety of campaigns, including patient testimonials

  • Successfully managed community relations and promoted positive brand affinity through reputation management initiatives; identified communication risks and developed strategies to mitigate those risks (e.g., developing communications during union strikes and a rebid for management of a hospital which was originally met with many naysayers, but St. Joseph Health eventually won the bid)

  • Supported foundation leadership in developing and implementing communications strategies to help mobilize public- and private-sector investment in new medical equipment and services

  • Presented marketing campaign metrics to various stakeholders, optimizing when necessary

  • Translated complex medical topics into easy-to-understand communication pieces for a variety of audiences

  • Worked on cross-functional teams to advance the organization’s business goals

  • Wrote and distributed employee newsletters; led recognition programs; increased employee engagement

Download my full resume here:

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