Colleen Flynn

Marketing, Communications & Public Policy

Email:

colleen.f.flynn@gmail.com

Location:

Seattle, WA
(willing to relocate)

Causes close to my heart:

civil rights, homelessness, children's rights, universal healthcare, expanded mental healthcare, international human rights, social justice, and animal welfare

A Bit About Me

I am an extremely hard working communications and marketing professional.

I am currently in a temporary role and am looking for a new, permanent position which will challenge me.

Throughout my career I have managed a broad range of internal/external communications and marketing initiatives, all with competing deadlines. I have experience creating a variety of successful, strategic communications/marketing campaigns with varying goals, including: new customer acquisition, brand awareness, and reputation management. These campaigns leveraged paid, owned and earned media across digital and traditional channels. Most of these projects entailed leading cross-functional teams to ensure the advancement of my organizations’ advocacy and business goals. Every campaign I have ever managed has surpassed its initial goals. I credit this to continuous monitoring and optimization of tactics.

I thoroughly enjoy working with others and creating lasting relationships with various stakeholders. I am also extremely productive while working autonomously. I thrive off of working under pressure and have substantial experience with creative problem solving. I am detail oriented, extremely organized, and have superb time management skills.

I welcome you to learn more about my experience below.

Education

February 2018 – January 2019

August 2010 – May 2014

M.A., International Law, Governance & Public Policy

Macquarie University, Sydney, Australia

B.S., Advertising

B.S., Public Relations

Northern Arizona University, Flagstaff, Arizona

Key Experience

May 2023 – Present

November 2020 – January 2023

July 2019 – March 2020

November 2017 – February 2020

March 2015 – February 2018

Account Manager

Communiqué PR

*Temporary role

Create public relations strategies to achieve clients’ objectives temporary role
Conduct survey analyses to inform communication strategies
Develop corporate communications to support change management initiatives for client companies
Direct creative agency partners and contractors in end-to-end creative development
Lead account activity for a variety of clients in the aerospace, transportation, infrastructure, medical device, and B2B SaaS industries
Manage clients’ budgets and develop monthly reports outlining activity and the associated costs
Provide media counsel to executives at client companies, preparing them for media interviews
Secure earned media coverage on behalf of clients in industry, national and international publications
Supervise junior staff, offering guidance on content development and messaging
Write compelling narratives for a variety of clients, ensuring alignment across all brand standards and AP style

Director of Marketing and Communications

Master Builders Association of King & Snohomish Counties

Acted as the head of communications, marketing and events, reporting directly to the CEO
Built and led a multidisciplinary team of ten; identified areas for improvement and KPIs; supported an inclusive work environment that empowered my team to grow, resulting in five promotions
Collaborated with stakeholders from other organizations to develop successful marketing campaigns; e.g., health trust marketing with CBS and Regence BlueShield resulted in 476 new members, 158% of the original goal
Defined quantitative and qualitative research objectives to inform communication and marketing strategies; applied audience data to develop insights, evolve brand and editorial strategies, and improve engagement
Managed department’s budget and negotiated vendor contracts, coming under budget every year; supervised Business Development Manager who achieved record-setting advertising and sponsorship revenue
Oversaw the development of creative storytelling through content that built awareness, drove engagement, and inspired action in support of priority outcomes (e.g., website content, blogs, magazine, newsletter, social media)
Worked closely with the advocacy team to develop public relations strategies that achieved policy objectives

Marketing Manager

Stanford Health Care

Built and maintained strong relationships with key stakeholders (executives, physicians, board members, etc.), including repairing a fractured relationship between Stanford and ValleyCare stakeholders
Created and implemented strategic marketing plans that utilized traditional and digital marketing tactics
Led cross-functional teams for various large-scale projects, including the Integrated Strategic Plan (ISP) and updated website platform for Stanford Health Care- ValleyCare
Managed the marketing and brand integration of Stanford Health Care- ValleyCare into Stanford Medicine’s broader portfolio (also managed the marketing efforts for several of Stanford Medicine’s other service lines)
Presented marketing activities, metrics and results to stakeholders; optimizing tactics when necessary

Freelance Graphic Designer

Multiple Companies

*Never a full-time role

Assisted with brand development for various clients
Designed print and digital collateral (using Adobe Creative Suite)

Regional Communications & Marketing Manager (2017 - 2018)

Communications & Marketing Coordinator (2015 - 2017)

St. Joseph Health

Acted as Public Information Officer (PIO) during two week-long 2017 Tubbs Fire; wrote and distributed communications for staff, media, and the community; held a press conference for local and national media
Collaborated with executives on change management initiatives, creating strategic communication plans for internal and external audiences (e.g., acquisitions, expanded service areas, and new business partnerships)
Conducted qualitative research such as focus groups which informed communication and marketing strategies
Defined processes (RFPs, call for concepts, etc.) for selecting new creative agencies and contractors
Developed a broad array of evidence-based materials (including messages, reports, fact sheets, press releases, FAQ documents, data visualizations, and other creative writing materials) that communicated the organization’s key priorities to opinion leaders, decision-makers, and the media
Led omnichannel marketing campaigns from strategy through to execution, measurement and reporting for five hospitals and dozens of outpatient clinics throughout Northern California; every campaign surpassed its original goal (e.g., breast screening campaign surpassed the goal by 135%)
Managed budgets, social media and websites; using SEO and SEM to increase web traffic by 28% YoY
Planned and managed internal and external events (e.g., cancer survivor events)
Produced compelling videos for a variety of campaigns, including patient testimonials
Successfully managed community relations and promoted positive brand affinity through reputation management initiatives; identified communication risks and developed strategies to mitigate those risks (e.g., developing communications during union strikes and a rebid for management of a hospital which was originally met with many naysayers, but St. Joseph Health eventually won the bid)
Supported foundation leadership in developing and implementing communications strategies to help mobilize public- and private-sector investment in new medical equipment and services
Presented advertising campaign metrics to various stakeholders, optimizing when necessary
Translated complex medical topics into easy-to-understand communication pieces for a variety of audiences
Worked on cross-functional teams to advance the organization’s business goals, including working with operational teams to ensure service lines were operating effectively before marketing their services